Package.ai Named HFA 2026 Partner of the Year

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Package.ai Named HFA 2026 Partner of the Year

February 16, 2026

We’re honored to be named the Home Furnishings Association’s 2026 Partner of the Year, recognized as part of HFA’s annual Pillar Awards celebrating leaders who strengthen the home furnishings industry.

 

From day one, we chose to focus exclusively on this industry. We partnered with HFA because it convenes the exact voices we serve—independent retailers, operators, and teams navigating real delivery and customer experience challenges every day. The last mile isn’t just a logistics function in furniture retail. It’s the defining post‑purchase moment where loyalty is earned—or lost. Through our work with HFA and its members, we continue to transform that moment from a logistical task into a brand‑building opportunity rooted in empathy and connection.

 

This partnership matters because it’s active. HFA events and forums allow us to listen at scale and understand what retailers are facing now—from staffing pressures to in‑home experience expectations. That feedback directly shapes our roadmap and keeps our platform purpose‑built for home furnishings. By improving post‑purchase experiences, we help independent retailers compete at the highest level—strengthening the ecosystem HFA works every day to support.

 

For us, HFA isn’t just an association. It’s a working partnership that drives better outcomes for retailers—and for the customers they serve.

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