BostonFAM Sees 33% Rise in Delivery Confirmation Rates and Boosts Customer Engagement Using

July 06, 2023


Retailer BostonFAM made the switch to to streamline its operations and transform its interactions with customers.


NEW YORK, July 6, 2023 /PRNewswire/ — The seamless and fast implementation of, the leading customer engagement platform for furniture and appliance retailers, has resulted in BostonFAM increasing its delivery confirmation rates by 33% and reducing daily routing process time by 16%.

The furniture and appliance retailer, which has a fleet of 34 delivery vehicles and makes an average of 250 daily deliveries, also witnessed higher levels of customer satisfaction thanks to auto notifications and two-way conversations with’s chatbot Jenny, and day-of-delivery tracking.

BostonFAM, the parent company of Furniture & ApplianceMart, ApplianceMart, and several Ashley HomeStores in Wisconsin, had initially enjoyed a lot of success using the industry-standard delivery management solution it implemented in 2012. But when it needed to adapt its business to cope with recession and then Covid, it found that the solution couldn’t respond to its needs. presented the ideal solution, offering a feature-rich customer engagement platform capable of resolving the challenges BostonFAM was experiencing.

To ensure a smooth integration,’s developers worked with the team at BostonFAM to build the workflow out, customize the interface and connect to APIs in the existing POS system.

“The process was truly fast and seamless,” says Jim Queen, Director of IT, BostonFAM. “The team at allowed us to go at our own pace while figuring out how to replicate and improve our workflows and settings while being completely supportive every step of the way. Throughout the process, was always immediately responsive as we completed our training and onboarding steps. So, the process was so fast and efficient from our perspective.”

Additional features were also developed to help resolve the pain points being experienced by BostonFAM.

“The implementation process was like changing the engine on a 747 in mid-flight, while ensuring none of the passengers were aware of it,” explains Ralph Shulberg,’s General Manager for North America.

The BostonFAM team was prepared for the new system, which it found simple to use and easy to learn, through training sessions and documentation. After six months the switch was finalized, and was rolled out to its main distribution center and a smaller depot used for service and delivery routing and tracking, to serve all 15 of BostonFAM retail locations.

Using’s chatbot Jenny to interact with customers radically reduced the workload on the customer support team and meant confirmation rates rapidly increased thanks to the ability for customers to reply directly to Jenny and engage in two-way conversations to reschedule deliveries and resolve other issues. The result was a 38% reduction in delivery scheduling call volume and a 30% reduction overall in call volume.

“The situational awareness that we gained regarding our customers through having their data available instantly through’s interface, and Jenny’s chat stream in particular, has been invaluable,” adds BostonFAM’s Jim Queen.

After completing the rollout of for its service technicians, the next phase of implementation is to incorporate sales discussions with customers, and use post-delivery customer feedback to boost social media and online reviews. This will fully replace BostonFAM’s current customer communications solution. It will then look to the future for additional POS scheduling features.

About is a complete customer engagement platform for high-value retailers and home service providers, bringing together sales, marketing and fulfillment into one full customer-centric experience. Powered by conversational AI, workflow automation and last-mile intelligence, it allows brands to effectively form meaningful relationships with their customers, re-define loyalty and drive more sales. is trusted by leading retailers, such as The Dufresne Group, Big Sandy Superstore, Don’s Appliances and Spencers TV & Appliance. For more information visit

About BostonFAM

BostonFAM was founded in 1969, when the parent company’s first store, ApplianceMart, opened in Madison, Wisconsin. The employee and family-owned company, headquartered in Stevens Point, Wisconsin, now owns 15 stores, one distribution center and has over 500 employees. It operates Furniture & ApplianceMart locations as well as Ashley HomeStores serving the Milwaukee area, Madison area, Fox Valley, and Central Wisconsin.

Media contact:

Roni Dagan
Contact No: +972 502176935

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